our story
AÏDEMO, created in 2004 by Nadine Verschelden, is an intercultural management consulting firm whose core business is to support companies and athletes in their international development.
Cronwald was acquired in 2010 to join the Aïdemo group. In 2024, we rebranded it as Cronwald by Aidemo.
At AÏDEMO, we observe on a daily basis that intercultural awareness improves the quality of exchanges, leads to enriched and sustainable professional practices and favors successful business relationships.
Our support goes far beyond language trainings, which are also a part of our services.
It’s all about placing the human factor at the heart of internationalization by training teams and raising their awareness to cultural differences.
Corporate clients, such as Nestlé, Deutsche Bank, BNP, and Nissan, have been trusting us for years.
We work with companies and organizations of all sizes, in various sectors of activities, including research labs (Institut Curie, Inra), governmental institutions (Météo France, French Defense Ministry), and higher education and universities (EM Lyon, La Sorbonne Paris Cité, Université Paris Ouest Nanterre La Défense).
AÏDEMO also specialized in VIP coaching and guidance for high potentials and personalities from the economic and sports worlds.
Cronwald : a few figures
Our vision: transform cultural differences into bridges between cultures
Our mission: Maximize performances worldwide by facilitating mutual understanding of managerial mentalities and habits.
Our values: Listening, open-mindedness, respect, professionalism, fulfillment, enthusiasm, flexibility, efficiency, improvement, adaptation
Our team
Nadine Verschelden
Doctor in Business Administration specialized in intercultural management and linguistics, Nadine conceives and delivers trainings in companies, business schools and universities. She is doing some doctoral research at the Sorbonne on management in Maghrib.
Luis Miguel Rojo
